The result of ongoing collaboration between the Indiana Soybean Alliance, KD+P, and several fabricators/media production firms, the Indiana Farming Experience is a media-intensive experience showing how the “family farms” of Indiana produce the food our society needs. Exhibits include a theater with real-time conversation with farmers in the field, a video game about GPS farming techniques, and a mechanical ball machine that demonstrates how soybeans get from field to consumer. Located in the Glass Barn on the Indiana State Fairgrounds, over 20,000 visitors will experience these exhibits during the 17 days of the State Fair.